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On May 25th, the European Union’s “General Data Protection Regulation” (GDPR) takes effect. GDPR aims to give individuals more control of their data and how it’s used. It will be easier to access the data that organizations possess…

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An Introduction to Promotional Cannibalization This is Part 2 of UpClear’s Series on Promotional ROI and Optimizing Trade Spend. In the first blog, we looked at the 5 key building blocks to calculating your ROI. In future posts,…

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