The World’s Largest Manufacturer of Bottled Water Products Depends on BluePlanner
Danone Aqua, as part of Danone Group, is a leading beverage company in Indonesia and number one water producer in the world in terms of volume. The Company’s brands, including Aqua, VIT, and Mizone, are sold in Indonesia, Malaysia, Singapore, and Brunei. Danone Aqua (under PT Tirta Investama) produces over 8 billion liters of water every year that are sold at more than 2 million sales points across over 17,000 islands in the country.
To handle a high volume of trade promotions, the Company decided to consider implementing a Trade Promotion Management (TPM) solution. In May 2011, a consultancy study was conducted to review the existing trade promotion processes and the potential benefits of TPM solutions. Following recommendations from the study combined with positive experience archived about BluePlanner by its sister company, PT Nutricia Indonesia, Danone Aqua decided to implement BluePlanner.