Efficient Deployment of BluePlanner Delivers Quick Benefits to King’s Hawaiian Bakery

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Founded more than 60 years ago in Hilo, Hawaii, King’s Hawaiian Bakery is a family-owned business that, for three generations, has been dedicated to making irresistible, original recipe Hawaiian foods made with Aloha Spirit. Kings Hawaiian makes the #1 branded dinner roll in the United States, distributed primarily through the retail channel alongside their sandwich and sliced breads.

From October 2011 to April 2012, King’s Hawaiian conducted a thorough selection and review process for a Trade Promotion Management (TPM) solution including issuing an RFP to software vendors. BluePlanner by UpClear was ultimately selected as the best solution thanks to its end-to-end coverage of the TPM process, forecast flexibility and user friendliness.

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