Lundberg Family Farms, based in Richvale, California, was started by the Lundberg family in 1937. They farmed rice and were early pioneers in ecologically sound agriculture. The Lundbergs were the first American farmers to market a brand of organic rice products. Lundberg Family Farms has successfully grown its land under management to 17,000 acres and is one of the United States’ top brands of organic food products.
Prior to the implementation of BluePlanner, Lundberg Family Farms’ Trade Promotion & Deduction process was managed through a highly manual process using spreadsheets with limited systems support. Lundberg Family Farms was looking for a low cost solution that would support their continuing growth.