About UpClear

UpClear is the leading provider of Revenue Growth Management (RGM) expertise to Consumer Goods manufacturers and distributors across four continents. We offer a unique mix of best-in-class, cloud technology, data integration, and Analytics, combined with world-class RGM consulting expertise. By providing the tools and technology that strengthen operational and strategic RGM processes, as well as establishing frameworks and supporting process improvements, we help build capabilities and enable cross-functional collaboration.

Our vision is to be the Revenue Growth Management partner for CG companies globally.

Our Values


We may face challenges, but we always “make it happen” by finding pragmatic solutions.

Committed to Success

We are client-driven and dedicated to quality and results.


We deliver sustainable, scalable products and services.


In all our actions, we are respectful, open-minded, and inclusive.

Guiding Principles

Single Industry Focus & Expertise

UpClear focuses purely on providing tools and capabilities for companies in the Consumer Goods vertical. We enable the commercial functions to align around ‘one number’, collaborate, and make insight-based decisions to grow value.

Continuous Client Collaboration

We work closely with our clients and users to understand how the evolving business environment is changing their RGM requirements. By incorporating and sharing best practices, we develop both our tools and client’s capabilities.

Ease of Use, Flexibility and Efficiency

We constantly ensure that our technology is:

  • easy to deploy, accessible, and suitable for companies of all sizes
  • easy to configure, delivering best-in-class functionality
  • easy to use, intuitive and efficient for our end users, driving rapid adoption

Our approach to RGM consulting practice mirrors our technology:

  • engagements suitable for companies of any size
  • best practice frameworks and playbooks delivering innovative, consumer-led RGM programs
  • knowledge transfer and capability build to support end users build organizational value



BluePlanner was originally developed in 2003 as a Sales Planning & Trade Promotion Management tool in collaboration with business units of Danone in the United Kingdom. Between 2004 and 2006, the solution evolved into a successful collaborative platform. BluePlanner received the Danone global award for Best Promotion Tool in 2006.

UpClear was established in 2007 and took ownership of BluePlanner to take it even further. The solution was completely rebuilt using .NET technology. Its technical architecture was made scalable and highly configurable to address the needs of wider markets and requirements.

UpClear started commercializing the new BluePlanner software in 2008 in the United Kingdom and United States, and then other European countries from 2009 to 2010. In 2012, UpClear also established a presence in Hong Kong to support deployments in Indonesia and China.

Today, UpClear collaborates with clients in twenty countries across North America, Europe, Asia, and Africa to optimize sales revenue, trade promotions, and profit on internationally recognized brands.

Global Presence

UpClear has a proven track record of successful BluePlanner deployment to consumer goods manufacturers. This is the result of our flexible software, a lean deployment process, and an efficient support structure.

We support dozens of clients across 20 countries spanning North America, Europe, Asia, and Africa. Our international and multicultural team is located at our three primary offices in New York, London, and Hong Kong, and branches in France and Australia.

We continuously collaborate with our users and invest in our technology and features to adapt BluePlanner for new markets.


Leadership Team

Thierry Soudee

Founder & Chief Executive Officer

Thierry founded UpClear in 2007 after ten years of experience in Fast-moving Consumer Goods and Technology in the USA and Europe. During this time, he developed the business knowledge that led to BluePlanner, our flagship software, and the creation of UpClear.

Since 2007, he has driven the fast growing pace of the company, currently serving clients in twenty countries across four continents. Thierry attributes UpClear’s success to a deep understanding of our clients’ needs thanks to a collaborative approach, as well as a focused strategy with an efficient enterprise software-as-a-service.

Gerard Frantz

Chief Technology Officer

Gerard has enjoyed a thirty year career on the front edge of all things new and challenging in technology development. He is a published author on software programming and a specialist in Windows and .NET architecture and application development.

Gerard was inspired by Thierry’s vision to develop intuitive, quick-to-deploy, yet robust software solutions. He has been involved on the BluePlanner software since 2005, having gone through several evolutions to make BluePlanner the high-powered, web-based proven management tool that it is today.

John Smart

Chief Financial and Administrative Officer

John joined UpClear in 2012 as part of UpClear’s plans to grow as a global provider of software and services.

John brings thirty years of finance experience to UpClear, gained mostly in international assignments with AT&T and Deloitte, to ensure that we operate on a consistent basis in each location, in accordance with local standards and best practices to deliver efficient and high-value services and solutions to our clients.

Gabriele Plate

Client Services Director - EMEA

Gabriele joined UpClear after five years of FMCG experience through consulting and industry work in Europe.

He brings expertise in commercial transformation methodologies along with Pricing and Revenue Management best practices.

Gabriele is now leading UpClear’s growth agenda in the UK as well as the development and ongoing improvement of Analytics and Trade Promotion Optimization capabilities.

Rajeev Prabhakar

Client Services Director - Americas

Rajeev joined UpClear after more than 15 years in CPG. He started his career in CPG Management Consulting, covering CRM/TPM with IBM / PwC first, then with Oracle-Siebel. He then joined Clorox where he spent the next 10 years leading projects in IT transformation, Trade Promotion Optimization, and Sales Planning.

Rajeev is responsible for supporting UpClear’s growing North American client base.

Bevan Webb

Client Services Director - APAC

Bevan joined UpClear with over 12 years of experience consulting with CPG manufacturers and retailers.

He came to UpClear from IBM, where he was responsible for the Price and Promotion Optimization implementations at several top-tier global retailers, and most recently as a Retail Subject-Matter-Expert across Asia-Pacific.

Remy Delattre

Director of Solutions & Product Delivery

As we grow and continue to develop our Revenue Management capabilities, Remy oversees managing our product roadmap delivery driven by our continuous client collaboration and the evolving markets.

Rémy was with UpClear at its formation in 2007 and was involved in the early life of BluePlanner. He subsequently spent a decade with Nestlé, becoming the Supply Chain Director for the Breakfast Cereals category in France.

He rejoined UpClear in 2018 and is based from our Paris office.

Jean-Sébastien Ghis

Enterprise Client Lead

Jean-Sébastien has 20 years of experience in FMCG with Danone in IT, Internal Audit, and running transformation projects for Finance, Supply Chain and Sales.

At UpClear, he manages the Danone account, including 20 business units in Europe and Asia.

Prashanth Maheshwar

Enterprise Client Lead

Prashanth has a wealth of experience in B2B SaaS. His experience has seen him work across Asia, supporting a leading event management company from its early days to public listing.

Prashanth is leading the Reckitt Benckiser global rollout to developing markets.

Christopher Reid

Enterprise Client Lead

Christopher has worked across both Revenue Management and business consulting in the United States and Europe for over 10 years.

At UpClear, he leads the global rollout to a Global Confectionary Manufacturer.

Ed Bishop

Business Development Manager

Ed joined UpClear with over fifteen years of experience in commercial and the FMCG space in Europe. He has worked on both the supplier, in a variety of commercial roles, and the business and technology consulting sides of the industry.

Ed brings comprehensive understanding of business and commercial requirements to UpClear for developing, improving, and promoting the UpClear BluePlanner solution.


UpClear works with leading partners to provide world class solutions and services.

UpClear is Infor’s Complementary Partner for Trade Promotion Management. This provides Infor’s global base of clients in the Consumer Goods vertical access to a best-in-class trade promotion management platform.

By partnering with Infor, UpClear ensures that BluePlanner is fully integrated with Infor ERPs, including M3.

UpClear uses Boomi an Enterprise Data Integration platform.

Dell Boomi is an independent business unit of Dell. Boomi offers an industry-leading integration platform as a service (iPaaS). It is the only native-cloud, low-code development environment supporting all of integration needs, including core integration, API management, master data management (MDM), EDI management, and workflow automation.

Tableau Software, a pioneer in the development of visual analysis, enhances BluePlanner reporting capabilities.

By embedding the Tableau reporting engine, BluePlanner Analytics has become a powerful and intuitive tool that gives end users the ability to create advanced data visualizations without any programming needed.

Our partnership with Management Science Associates, Inc. (MSA) brings best-in-class Trade Promotion Optimization capabilities to BluePlanner.

MSA is a leader in the predictive analytics and optimization space, focusing on performing rigorous, transparent modeling to pinpoint key sales drivers and nuances in data. MSA has experience working with numerous Fortune 500 companies to optimize trade and marketing spend.

BluePlanner is based on the Microsoft .NET platform, and hosted exclusively on Windows Server. With extensive experience and know-how, our engineers leverage the full range of Microsoft software applications and tools for maximum availability, performance and security.

As a member of the Microsoft Partner Network, UpClear has access to the latest Microsoft products to continually push our software and services to the forefront of technology.

Our partnership with Rackspace® Hosting provides our clients with a hosting infrastructure that is designed and built to meet yours and our high expectations.

Secured using 128 bit SSL, BluePlanner provides a 100% network uptime guarantee and 24x7x365 expert customer and technology support. In order to provide a fast and consistent user experience, BluePlanner is hosted out of three data centers globally.