Ferrero and UpClear to Present TPM Case Study at POI Chicago

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Ferrero and UpClear will present “Unwrapping Multi-Market Revenue Management Excellence with 2nd Generation TPM, via SaaS” at the Collaborative Marketing Success via Next Generation Trade and Revenue Optimization Summit on April 12th in Chicago, Illinois.

“Understanding the ROI of your trade investment requires not only a revenue management tool, but also organizational change to break out of information silos and allow knowledge flow across the entire business. Ferrero will discuss how, working in collaboration with UpClear, they have delivered Revenue Management best-practices, which will bring significant business benefits through unprecedented insights into their trade spend. From business transformation, to on-going improvements and future roadmap, attendees will learn from this fascinating journey.”

Promotion Optimization Institute – POI Collaborative Marketing Success via Next Generation Trade and Revenue Optimization Summit