Hovis and UpClear to Present TPM Case Study at POI Amsterdam

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Hovis and UpClear will present “Driving Meaningful Change from Trade Effectiveness Across People, Processes, and Tools”, at the Global Promotion Optimization Summit on May 11th in Amsterdam, The Netherlands.

“The creation of Hovis Bakery as a standalone company presented equally unique challenges, but also opportunities. In this presentation, Hovis will explain how they grasped these opportunities to re-shape their business model and their ways of working, with a new Revenue Management solution enabling the Commercial teams to make insight-driven, value-building decisions. Focusing on the commercial changes and subsequent benefits, Delegates will learn the extent meaningful change can be delivered in a short timeframe…”

We look forward to seeing you there!

Promotion Optimization Institute – POI European Promotion Optimization Summit