LALA U.S. and UpClear to Present Case Study at POI Dallas

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LALA U.S., the dairy company, and UpClear will present “Setting the Framework for Better Trade ROI through Sales Finance Collaboration” at the Collaborative Marketing Driven by Advanced Analytics Summit on November 2nd in Dallas, Texas.

“Understanding the ROI of your trade investment requires not only a revenue management tool, but also organizational change to break out of information silos and allow knowledge flow across a business. In this session we look at overcoming some of the challenges LALA U.S. faced, from both a solution and an organization perspective, to create a revenue management “Center of Excellence”, delivering true cross-functional collaboration. From the selection of a vendor partner, through deployment, business transformation, to on-going evolutions and future roadmap, this is a fascinating journey.”

Promotion Optimization Institute – POI Collaborative Marketing Driven by Advanced Analytics Summit