UpClear Features on Consumer Goods Technology “2018 Trade Promotion Management Solution Guide”

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Consumer Goods Technology asked Trade Promotion experts to provide thought leadership on how the industry is changing Trade Promotion paradigms.

We were part of a panel discussion providing insights into how omnichannel retailing has changed the world of Trade Promotion Management. These insights included exploring issues around how vendors are helping companies address these new challenges, from what Consumer Goods can do to move beyond legacy TPM, to taking a more integrated, strategic view of their commercial investments.

You can read the full discussion here – Consumer Goods Technology 2018 Trade Promotion Solutions Guide.