UpClear Features on Consumer Goods Technology’s “Trade Promotion Management Report 2017”

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Consumer Goods Technology has published its first annual Trade Promotion Management Report, describing the need to reimagine Trade Promotions, “where trade promotion stops being a transaction between brand and retailer and evolves into a collaborative response to true consumer demand.”

UpClear’s Ed Bishop thought leadership piece, “Bringing Clarity Back into the Picture”, emphasizes not only the importance of collaboration across Sales, Marketing, and Revenue Growth Management (RGM); but also, between different solution providers. This, he suggests, would bring sense to data and enable mutually beneficial, insight-based conversations between all parts of the CPG industry, from vendors and manufacturers, to retailers and shoppers.

You can read the full discussion here – Bringing Clarity Back into the Picture.