UpClear Listed as a Representative Vendor in Gartner’s 2017 Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry

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UpClear has been included in the February 2017 Gartner “Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry”. Thierry Soudee, CEO, said in response:

“We are delighted to be included by Gartner in the report. UpClear takes pride in satisfying the needs of our clients. Whether deploying in a matter of months to give a rapid ROI, or developing new functionality to meet a Client’s evolving business needs, with rapid and comprehensive delivery. This approach has now gained us clients in over 20 countries, as diverse as China, Russia, Australia, and South Africa, as well as more traditional markets such as North America and Europe.”

With the importance of finding a TPx partner, Gartner recommends to “seek a partner that will complement your approach to business. While you want to embrace the best practices of the solution, you must also find those that can best relate to your organization’s culture.”

UpClear BluePlanner’s insightful analytics, superior user experience, and design are key to ensuring end-user satisfaction and user adoption. We believe this is essential since, as Gartner recommends to “find the right solution for the region and business you want to optimize. For a trade solution to move your organization to the next level of capability, it must be accepted, embraced and used by those responsible for data integrity and those who assess system recommendations.” Another point emphasised in the Guide’s ‘Market Recommendations’ stresses to “clearly define the roles within your organization, and incentivize them accordingly. Choose a solution that will marry functionality and usability with your workforce deployment intentions. Consider breaking the mold of your current approach, and focus analytical resources on analytics and sales resources on sales.”

The Market Guide states:

“Use on-site solutions as a last resort. Few, if any, manufacturing organizations can justify the ongoing infrastructure expense required to process massive amounts of data. In addition, have the provider coordinate upgrades and versions as it is not your core strength.”

UpClear is pleased to be included in the Market Guide and believes that the wider recommendations align so closely with our own model, approach, and ethos. We feel the Market Guide validates our beliefs and supports our ambitions for future growth.

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.