Highlights of the UpClear evaluation include:
“Vendor trend: The company is high-growth and has a stable management team despite its global expansion. It continues to grow the team and invest in the product. We like that they hire people with industry experience. It is also making inroads into Tier 1, which positions it very well to enable a multinational company in all markets, not just smaller ones.”
POI recommends evaluating UpClear’s BluePlanner Revenue Management solution when “you want a really good user experience with global potential at an attractive price.”
Promotion Optimization Institute’s TPx Vendor Panorama 2017 can be found here.
About the Promotion Optimization Institute
POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings.
Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry-leading summits around the globe.
POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies.
Executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia.
For more information: visit www.poinstitute.com.
UpClear is a leading global Enterprise Software provider to the Consumer Packaged Goods (CPG) industry.
UpClear’s BluePlanner software is a best-in-class platform for Revenue Management, covering Customer Business Planning, Trade Promotion Management (TPM), Analytics, and Optimization (TPO).
UpClear serves clients in over 20 countries across America, Europe, Asia, and Africa from its offices in New York, London, and Hong Kong, and branches in France, Singapore, and Australia. Clients and brands we work with include Danone, Equal, Evian, Ferrero, Jelly Belly, LALA U.S., Reckitt Benckiser, Splenda, and Zest.
For more information on UpClear, visit www.UpClear.com