Merisant Leverages BluePlanner Software-as-a-Service Solution for Sales Planning & Trade Promotion Management

Merisant, the maker of tabletop sweeteners Equal and PureVia, serves the retail and food service channels. With 200+ customers and more than 1000 promotional deals every year to plan and promote for in the US alone, managing all that information in Microsoft Excel had become impossible.

In 2009, a year into a project to develop a custom system wrought with delays and budget overruns, Merisant called in a Trade Marketing consultant to assess the situation. After a two-month audit, the recommendation was clear: “There is no doubt that Merisant needed such a tool to optimize its promo spending and to support better demand planning, with visibility on promo volume fluctuations.”

Download Full Case Study

Recent Case Studies

Hovis’ Business Transformation Project, Enabled By UpClear

Hovis’ Business Transformation Project, Enabled By UpClear

Merisant Leverages BluePlanner Software-as-a-Service Solution for Sales Planning & Trade Promotion Management

Merisant Leverages BluePlanner Software-as-a-Service Solution for Sales Planning & Trade Promotion Management

Danone Netherlands Puts BluePlanner at the Core of its Planning Process

Danone Netherlands Puts BluePlanner at the Core of its Planning Process