Articles

The latest from UpClear

Articles

How Vita Coco Uses BluePlanner TPM for  Direct Store Delivery 

Who knew Coconut Water could be this complex?  Vita Coco has grown...
Articles

Requirements to Calculate ROI on Your Promotions

To see our latest thoughts on calculating ROI on your promotions, see...
data management & analytics
Articles

Data Management and Analytics in the New Normal

What to do when you can no longer “trust your gut”?  The...
Articles

IBP: Helping Sales Teams in S&OP 

Challenges Creating Sales Team’s Input to S&OP  Something we hear about consistently...
Articles

Timing for TPM: Fast Setup for Quick Wins

Consumer goods companies adopt Trade Promotion Management (TPM) because they need better,...
Articles

The Trade Spending Tidal Wave & How Pros Ride it  

The money you spend on promotions -trade spending – is like the...
Articles

TPM in Southeast Asia: Understanding and Winning Across a Diverse Set of Markets

Retail Environments across the Asia-Pacific Region  The level of cultural and economic...
Articles

Retail Execution and How it Can Maximize Trade Promotion Management

A lot of work goes into getting a brand’s product onto a...
Articles

TPM & the Full Trade Spend Suite

What is TPM, TPO, IBP, and RGM?  Like any growing business, there...
Articles

UpClear’s BluePlanner for Essentia Water

#OverachievingH2O  Bottled water is everywhere, and new categories of enhanced, or luxury products...
Articles

Process Simplification Delivered: Tata Consumer Products

Company Background Tata Consumer Products UK Limited is a £238 Million CPG...
Articles

Trade Accrual: Faster Forecasting and Higher Accuracy

When you are an Account Manager for a Consumer Goods company and you...

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