To see our latest thoughts on calculating ROI on your promotions, see our series, starting with: How to Calculate Promotional ROI – Start With 5 …
What to do when you can no longer “trust your gut”? The recent paradigms shift driven by COVID 19 has further increased Consumer Goods Brands focus on their ability to …
Retail Environments across the Asia-Pacific Region The level of cultural and economic diversity across major markets in what many multinationals call the “APAC” or Asia …
2021 has certainly been quite a year across a few fronts. We have, like all other businesses, teams and individuals, adjusted to the new normal of …
In CPG, a short payment is a customer paying you less than the invoice price because, they contend, you owe them money. Deductions are the transactions on the customer’s remittance that …
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