Danone Waters China Deploys BluePlanner for Trade Spend Management

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Danone Waters China is the maker of Chinese bottled-water brands Mizone, Health, and Yili. Its parent company and world leader in bottled-water, the Danone Group, has been using the BluePlanner software to manage sales planning and trade promotions since 2005 in several business units worldwide.

In January 2012, after a 6-month pre-assessment of possible systems for trade spend management, Danone Waters China decided to deploy the web-based BluePlanner software identified as the best solution to adapt to local requirements. To help the deployment in China and support its growth in Asia, UpClear opened a new office in Hong Kong in early 2012.

Deploying BluePlanner in China brought several new requirements associated with the complex Chinese market. Danone Waters China operates through a wide network of 1500 distributors, serving tens of thousands of retailers. It was also required for the system to be available in Chinese. Thanks to the flexibility of BluePlanner, UpClear was able to configure the system to match these requirements with very limited development. This enabled cost-effective and rapid deployment while maintaining a consistent application across Danone business units.

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