Hovis’ Business Transformation Project, Enabled By UpClear

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When, in 2014, Hovis Limited became a standalone company under the majority ownership of the Gores Group, having previously been part of a much larger PLC which continues to retain a 49% share, it faced several key challenges, including an IT landscape that was not suited to the high volume, low margin bread category. The legacy promotion solution did not provide the flexibility, nor the reporting or insights that were required to efficiently plan, manage, and execute promotional activity. Users had to log in to multiple systems, yet information did not flow freely and large slices of customer investment were not being included or even reported in the systemized P&L.

A new solution was needed therefore to improve our processes and ways of working, by removing the dependency on off-line spreadsheet workarounds and multiple systems, to provide financial visibility and enable users to make fact-based decisions.

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