About UpClear

UpClear is a leading provider of Revenue Growth Management (RGM) expertise to Consumer Goods manufacturers and distributors across four continents. We offer a unique mix of best-in-class, cloud technology, data integration, and Analytics, combined with world-class RGM consulting expertise. By providing the tools and technology that strengthen operational and strategic RGM processes, as well as establishing frameworks and supporting process improvements, we help build capabilities and enable cross-functional collaboration.

Our vision is to be the Revenue Growth Management partner
for CG companies globally.

Our Values


We may face challenges, but we always “make it happen” by finding pragmatic solutions.

Committed to Client Success

We are client-driven and dedicated to quality and results.


We deliver sustainable, scalable products and services.


In all our actions, we are respectful, open-minded, and inclusive.


We commit to consistently improve our social and environmental impact​.

Guiding Principles

Single Industry Focus & Expertise

UpClear focuses purely on providing tools and capabilities for companies in the Consumer Goods vertical. We enable the commercial functions to align around ‘one number’, collaborate, and make insight-based decisions to grow value.

Continuous Client Collaboration

We work closely with our clients and users to understand how the evolving business environment is changing their RGM requirements. By incorporating and sharing best practices, we develop both our tools and client’s capabilities.

Ease of Use, Flexibility and Efficiency

We constantly ensure that our technology is:

  • easy to deploy, accessible, and suitable for companies of all sizes
  • easy to configure, delivering best-in-class functionality
  • easy to use, intuitive and efficient for our end users, driving rapid adoption

Our approach to RGM consulting practice mirrors our technology:

  • engagements suitable for companies of any size
  • best practice frameworks and playbooks delivering innovative, consumer-led RGM programs
  • knowledge transfer and capability build to support end users build organizational value


BluePlanner was originally developed in 2003 as a Sales Planning & Trade Promotion Management tool in collaboration with business units of Danone in the United Kingdom. Between 2004 and 2006, the solution evolved into a successful collaborative platform. BluePlanner received the Danone global award for Best Promotion Tool in 2006. UpClear was established in 2007 and took ownership of BluePlanner to take it even further. The solution was completely rebuilt using .NET technology. Its technical architecture was made scalable and highly configurable to address the needs of wider markets and requirements. UpClear started commercializing the new BluePlanner software in 2008 in the United Kingdom and United States, and then other European countries from 2009 to 2010. In 2012, UpClear also established a presence in Hong Kong to support deployments in Indonesia and China. Today, UpClear collaborates with clients in 25 countries across North America, Europe, Asia, and Africa to optimize sales revenue, trade promotions, and profit on internationally recognized brands.

Global Presence

UpClear has a proven track record of successful BluePlanner deployment to consumer goods manufacturers. This is the result of our flexible software, a lean deployment process, and an efficient support structure.

We support dozens of clients across 25 countries spanning North America, Europe, Asia, and Africa. Our international and multicultural team is located at our 4 primary offices in New York, London, Paris, and Hong Kong. We continuously collaborate with our users and invest in our technology and features to adapt BluePlanner for new markets.

Leadership Team

Thierry Soudee

Founder & Chief Executive Officer

Since founding UpClear in 2007, Thierry has been a driving force behind the Company’s rapid growth. With an absolute passion for client satisfaction and collaboration, combined with a focused strategy of embracing our software-as-a-service model, we now serve clients in over twenty countries across four continents.

Understanding the challenges commercial teams face from over ten years of experience in the USA and Europe in the Fast-Moving Consumer Goods industry, Thierry developed BluePlanner, our revenue management software, and created UpClear. His aim then, as now, is to provide an intuitive ‘one-stop-shop’ for the commercial teams: “If it makes the job harder or more complicated it isn’t right.”

Thierry is an avid runner, participating in the New York and Paris marathons every year.

John Smart

Chief Financial and Administrative Officer

John is responsible for helping to deliver efficient, high-value services and solutions to our clients.  Dedicated to ensuring that we operate on a consistent basis globally, in agreement with local standards and best practices, John has overseen our growth since joining UpClear in 2012.

John brought over thirty years of finance experience, gained mostly in international assignments with AT&T and Deloitte to UpClear and is committed to delivering best-practice across the Company.

Over the course of John’s career, he has visited 33 different countries and once had the privilege of working for Captain Jim Lovell, former astronaut and commander of the Apollo 13 mission.

Gabriele Plate

Client Services Director - EMEA

Gabriele manages our existing client base and growth in EMEA, as well as the development and ongoing improvement of our Analytics and Trade Promotion Optimization capabilities.

Gabriele joined UpClear after five years of FMCG experience gained through consulting and industry work in Europe. He has expertise in commercial transformation methodologies along with Pricing and Revenue Management best practices.

Gabriele is an avid Juventus F.C. and Chelsea F.C. fan.

Rajeev Prabhakar

Client Services Director - Americas

Rajeev is responsible for supporting UpClear’s growing client base across the Americas

Rajeev joined UpClear after more than 15 years in CPG. He started his career in CPG Management Consulting, covering CRM/TPM with IBM / PwC first, then with Oracle-Siebel. He then joined Clorox where he spent the next 10 years leading projects in IT transformation, Trade Promotion Optimization, and Sales Planning.

Rajeev enjoys spending time with his family, watching movies, live music and has been known to make a (short) movie or two.

Bevan Webb

Client Services Director - APAC

Bevan leads UpClear’s APAC growth strategy.

Bevan joined UpClear with over 12 years of experience consulting with CPG manufacturers and retailers. At IBM, he was responsible for the Price and Promotion Optimization implementations at several top-tier global retailers, and most recently as a Retail Subject-Matter-Expert across Asia-Pacific.

Bevan’s hobbies include Aikido, studying philosophy, and learning Asian languages. He enjoys exploring the natural onsen (hot-springs) around Japan and sailing in Greece.

Remy Delattre

Director of Solutions & Product Delivery

As we grow and continue to develop our Revenue Management capabilities, Remy oversees our product roadmap delivery driven by our continuous client collaboration and the evolving markets.

Rémy was with UpClear at its formation in 2007 and was involved in the early life of BluePlanner. He subsequently spent a decade with Nestlé, becoming the Supply Chain Director for the Breakfast Cereals category in France. He rejoined UpClear in 2018 and is based from our Paris office.

Remy likes to run on mountain trails in all weather conditions, at day and at night.

Gerard Frantz

Technical Advisor

Gerard has worked alongside Thierry since the beginning of UpClear, developing BluePlanner as an intuitive, quick-to-deploy and flexible solution. His contribution has been fundamental in building BluePlanner from purely a sales planning tool, through numerous evolutions, into the leading revenue management tool it is today.

On the cutting edge of all things new and challenging in technology development, Gerard is a published author on software programming and a specialist in Windows and .NET architecture and application development.

Gerard lives in a small village in Normandy, France and is passionate about cooking for friends and family.

Jean-Sébastien Ghis

Enterprise Client Lead

Jean-Sébastien manages UpClear’s global relationship with Danone, including 20 business units across Europe and Asia.

Jean-Sébastien has 20 years of experience in FMCG with Danone in IT, Internal Audit, and running transformation projects for Finance, Supply Chain and Sales.

Jean-Sébastien plays the saxophone and enjoys traveling to experience new cultures.

Christopher Reid

Enterprise Client Lead

At UpClear, Christopher leads the London-based EMEA consulting and deployment practice and serves as the global account lead for Perfetti Van Melle. Christopher has over a decade of experience leading enterprise projects in Revenue Management, Sales Analytics, and Supply Chain Management, and successfully deployed several software solutions for billion-dollar FMCG brands before joining UpClear in early 2017.

Christopher holds an MBA and Masters in Marketing from the Kelley School of Business and is an avid traveler, having visited and worked in over 50 countries. In his free time, Christopher is a dedicated runner and will be participating in the 2019 London Marathon.

Prashanth Maheshwar

Enterprise Client Lead

Prashanth has a wealth of experience in B2B SaaS. His experience has seen him work across Asia, supporting a leading event management company from its early days to public listing.

Prashanth started playing badminton while working on his MBA in China. He’s since played with top international players, including the former Global #1. He lost but lived to tell the story.

He’s also a fragrance enthusiast or “FragHead” as he likes to call himself.  He has a collection of over 100 perfumes that’s steadily growing.  He aspires to create his own signature perfume someday.


UpClear works with leading partners to provide world class solutions and services.

UpClear is Infor’s Complementary Partner for Trade Promotion Management. This provides Infor’s global base of clients in the Consumer Goods vertical access to a best-in-class trade promotion management platform.

By partnering with Infor, UpClear ensures that BluePlanner is fully integrated with Infor ERPs, including M3.

UpClear uses Boomi an Enterprise Data Integration platform.

Dell Boomi is an independent business unit of Dell. Boomi offers an industry-leading integration platform as a service (iPaaS). It is the only native-cloud, low-code development environment supporting all of integration needs, including core integration, API management, master data management (MDM), EDI management, and workflow automation.

Tableau Software, a pioneer in the development of visual analysis, enhances BluePlanner reporting capabilities.

By embedding the Tableau reporting engine, BluePlanner Analytics has become a powerful and intuitive tool that gives end users the ability to create advanced data visualizations without any programming needed.

Our partnership with Management Science Associates, Inc. (MSA) brings best-in-class Trade Promotion Optimization capabilities to BluePlanner.

MSA is a leader in the predictive analytics and optimization space, focusing on performing rigorous, transparent modeling to pinpoint key sales drivers and nuances in data. MSA has experience working with numerous Fortune 500 companies to optimize trade and marketing spend.

BluePlanner is based on the Microsoft .NET platform, and hosted exclusively on Windows Server. With extensive experience and know-how, our engineers leverage the full range of Microsoft software applications and tools for maximum availability, performance and security.

As a member of the Microsoft Partner Network, UpClear has access to the latest Microsoft products to continually push our software and services to the forefront of technology.

Our partnership with Rackspace® Hosting provides our clients with a hosting infrastructure that is designed and built to meet yours and our high expectations.

Secured using 128 bit SSL, BluePlanner provides a 100% network uptime guarantee and 24x7x365 expert customer and technology support. In order to provide a fast and consistent user experience, BluePlanner is hosted out of three data centers globally.