UpClear is a global provider of Revenue Management software to Consumer Goods brands.

UpClear’s BluePlanner software covers Pricing, Terms and Promotions (TPM), Integrated Business Planning (IBP) and Analytics & Insight (TPO).

We serve Consumer Goods clients in over 25 countries across the Americas, Europe and Asia/Pacific from our offices in New York, London, Paris and Hong-Kong, and extensions in Atlanta, Mexico City, Sydney and Tokyo.

Clients and brands we work with include Beyond Meat, Blue Buffalo, Blue Diamond Growers, Danone, Equal, Evian, Ferrero, Jelly Belly, Hovis, King Arthur Flour, King’s Hawaiian, Kraft Heinz, Lala, Lundberg, Reckitt Benckiser, Splenda, Twinings, Vita Coco, and Warburtons.

By deploying our Software-as-a-Service and applying a subscription-based fee structure, we ensure that smaller and larger companies can best benefit from our solution efficiently at the right level of maturity.

Guiding Principles


Thierry Soudee, along with Remy Delattre and Gerard Frantz, originally developed the BluePlanner solution starting in 2004, in collaboration with business units of Danone in the United Kingdom. The tool covered Sales Planning and Trade Promotion Management and progressively evolved through a few iterations in the next couple of years.  Following that initial success, Thierry founded UpClear in 2007 with the intent to expand the solution and take it to broader Consumer Goods markets.

The system was entirely rebuilt as a full Web-based SaaS software. The technical architecture was made scalable and highly configurable to address the needs of wider markets and requirements. UpClear started marketing and commercializing the new BluePlanner software in 2008. The first American client was the King Arthur Flour company in 2008, and a few others were onboarded in 2009 and 2010.

With subscription revenue coming, UpClear went on to build its Client Service team in its New York and London offices, and expanded its client base in the US and in European countries. The flexible SaaS platform made it possible to deploy rapidly and support remotely.  In 2013 UpClear established a third office in Hong-Kong to support deployments in Indonesia and China.

In 2014 UpClear efforts were rewarded with a first appearance on the Inc 5000 listing of fastest growing private companies. The growth continued, and UpClear will go on to maintain that presence for the 7 following years.

In 2018, UpClear opened an office in Paris to locate the core of its Engineering team. It also added satellite offices in Sydney, Mexico City, and Japan to service local clients.  In 2020, UpClear partners with 70+ Consumer Goods clients in 25 countries across North America, Europe, and Asia-Pacific.

Leadership Team


Microsoft Partner Network

BluePlanner is based on the Microsoft .NET platform, and hosted on Microsoft Azure cloud servers in data centers in North America, Western-Europe and East-Asia. 

With extensive experience and know-how, our engineers leverage the full range of Microsoft software applications and tools for maximum availability, performance and security.


UpClear is Infor’s Complementary Partner for Trade Promotion Management. This provides Infor’s global base of clients in the Consumer Goods vertical access to a best-in-class trade promotion management platform.

By partnering with Infor, UpClear ensures that BluePlanner is fully integrated with Infor ERPs, including M3.

Dell Boomi

UpClear uses Boomi, an Enterprise Data Integration platform.

Dell Boomi is an independent business unit of Dell. Boomi offers an industry-leading integration platform as a service (iPaaS). It is the only native-cloud, low-code development environment supporting all of integration needs, including core integration, API management, master data management (MDM), EDI management, and workflow automation.

Tableau Software

Tableau Software is used for some of BluePlanner visual Analytics capabilities.

By embedding the Tableau engine, BluePlanner Analytics has become a powerful and intuitive tool that gives end users the ability to create advanced data visualizations without any programming needed.

Atheon Analytics

Atheon partners with UpClear to bring best in class data science, big data and predictive analytics capabilities to Consumer Goods Manufacturers. Atheon Analytics provides online tools, services and expertise to major UK grocers and their supplier base helping people to explore, discover and understand how their organizations perform through effective use of internal, partner and public domain data

Management Science Associates, Inc

Our partnership with Management Science Associates, Inc. (MSA) brings best-in-class Trade Promotion Optimization capabilities to BluePlanner.

MSA is a leader in the predictive analytics and optimization space, focusing on performing rigorous, transparent modeling to pinpoint key sales drivers and nuances in data. MSA has experience working with numerous Fortune 500 companies to optimize trade and marketing spend.

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