Everything typically starts in spreadsheets, shared drives, and email for sales planning and trade spend management. This works…until it doesn’t. It is a rite of passage that every successful brand has had to overcome. Solving this challenge is a distracting but necessary part of growth. For many Consumer Goods manufacturers, this is what sparks the search for a TPM solution or platform. Teams need a system that manages the complex structure of sales plans, promotions, and deductions. They also need to ensure collaboration between:
So they can
These resources should especially be helpful for leaders in Finance and Sales as well as to the executive teams at consumer goods brands that are focused on achieving national distribution and revenue growth to the hundreds of millions per year.