Who this is for
Emerging Brand Consumer Packaged Good (CPG) Sales Leaders, Sales Operations/Planning, Trade Marketing, Finance/Accounting, Demand Planning
If you’re in sales at a Consumer Packaged Goods manufacturer, there’s a good chance you’ve heard of “TPM” and “TPO,” and maybe even RGM. In this session, we’ll discuss Trade Promotion Management, Trade Promotion Optimization, and Revenue Growth Management, how they work together, and how they are different.
What you’ll learn
- Basic definitions of TPM, TPO, & RGM.
- Similarities, differences and interaction between these capabilities
- Value derived from each type of capability
- What’s required to drive value
Learn more at upclear.com/emergingbrands