Join us Friday, May 21st for ClearTalk Live

There’s a class of software for CPG brands called “Trade Promotion Management,” or “TPM.”   But fundamentally, TPM is a set of business practices that CPG sales teams and adjacent functions adopt as their business grows. 

Sure, managing “Trade Promotions,” is a fundamental element of TPM, but the scope of Trade Promotion Management today reaches beyond spending to include nearly every element of selling to retailers and distributors: targets, customer volume forecasts, promotions, & deductions/payments. 

When is it:

Friday, May 21st, 1:00-1:30 pm EST/ 10:00-10:30 am PST

Who should attend:

Emerging Brand Consumer Packaged Good (CPG) Sales Leaders, Sales Operations/Planning, Trades Marketing, Finance/Accounting, Demand Planning  

What you’ll learn:

  • What challenges surface as a brand and sales team grows
  • What TPM business practices are, who they help, and how they help  
  • When & how emerging CPG brands adopt them