UpClear will be presenting as a speaker at the upcoming LEAD Marketing Conference, on Wednesday April 21st. This conference, produced by CPG Matters, brings together leaders in the CPG Manufacturer and Retail space. Key areas of focus include Loyalty, Engagement, Analytics, and Digital Applications. The conference is focused on a specific audience, with roughly five hundred attendees virtually, representing brands such as Georgia Pacific, Frito-Lay, General Mills, Kraft Foods, Pepperidge Farm, Nestle Purina, and Miller Coors.
The session, What to Expect from a Well-Run Sales Planning & Trade Spend Management Process will be presented by Rajeev Prabhakar, Client Services Director, Americas and Kurt Kaiser, Business Development Lead, Americas, both from UpClear. In this panel discussion, participants will walk through the different processes, benefits, and setup that should be expected from a software based Trade Promotion Management system.