“Using Path to Purchase IQ’s 3rd annual Trade Promotion Report as a foundation, a panel of subject matter experts will take a deep look at the tools that companies are using to transform their traditional trade promotion practices into strategic functions that incorporate broader, deeper consumer understanding to uncover new growth opportunities and strengthen relationships with key retail partners”.
Rajeev Prabhakar, representing UpClear, will participate to the panel alongside Eversight and representatives from PepsiCo and Ferrara Candy Co.
You may register through this link: Webinar – Trade Promotion Management 2019: New Tools to Revive Tired Practices
UpClear is a leading global Enterprise Software provider to the Consumer-Packaged Goods (CPG) industry.
UpClear provides an efficient solution to Consumer Goods manufacturers of any size, helping them maximize their sales profits through enterprise collaboration, process efficiency, sales and revenue growth, and promotion management, analytics and optimization.
Through its agile and cloud-based deployment approach, UpClear serves clients in over 25 countries across America, Europe, Asia, and Africa from our offices in New York, London, and Hong Kong, and branches in France and Australia. Clients and brands we work with include Danone, Equal, Ferrero, Perfetti Van Melle, Jelly Belly, Hovis, King Arthur Flour, King’s Hawaiian, Grupo LALA, Lundberg Family Farms, Reckitt Benckiser, Splenda, Twinings, Warburtons, and Zest.