Data Management and Analytics in the New Normal
What to do when you can no longer “trust your gut”? The recent paradigms shift driven by COVID 19 has further increased Consumer Goods Brands focus on their ability to access data towards better decisions around commercial strategy and the wider Revenue Management approach. Key trends observed across retail and consumer landscape Assortment Rationalization -> retailers have revised their category management approach to simplify assortments, become […]
The Trade Spending Tidal Wave & How Pros Ride it
The money you spend on promotions -trade spending – is like the kind of tidal wave that big wave surfers search for. These waves start out small but grow into monsters as conditions change in an environment that is conducive to chaos. If you haven’t ridden the wave yet, this article will help you understand […]
TPM & the Full Trade Spend Suite
What is TPM, TPO, IBP, and RGM? Like any growing business, there are growing pains, and certain points where the shift to a tech solution becomes imperative. Every consumer goods’ brand has seen different points of the sale process become more difficult with growth, especially managing promotions, trade spend, and deductions. These take up more […]
Managing Annual Planning in BluePlanner
On Demand Webinar Replay Consumer Goods brands are approaching or already in their busiest time of year: annual planning. UpClear hosted a discussion around this critical and often (unnecessarily) stressful time within the promotional lifecycle with two growing brands: Crystal Farms Dairy and Valio USA. Both brands leverage the TPM platform, BluePlanner, and throughout the discussion highlighted unique points where the software solution has […]
Annual Planning: Kicking Off the Promotional Lifecycle
Consumer Goods brands are approaching or already in their busiest time of year: annual planning. UpClear hosted a discussion around this critical and often (unnecessarily) stressful time within the promotional lifecycle with two growing brands: Crystal Farms Dairy and Valio USA. Both brands leverage the TPM platform, BluePlanner, and throughout the discussion highlighted unique points where the software solution has benefitted their organization. Please […]
Promotional ROI Part 2: Why It’s Important & How to Use It
Why Promotional ROI Matters? Knowing the ROI of an individual promotion is a step in the right direction, but your goal should be to have a ROI metric across promotions. If calculated consistently, you will have a way to assess the relative benefit of promotions across products and customers. This, combined with an understanding of […]
Promotional ROI Part 1: Definitions & Formulas
Consumer Packaged Goods (CPG) manufacturers spend massive amounts of money on the pricing and promotion of fast-moving product categories (e.g. food, beverages, household, and personal care products) in retail channels. This money is called “Trade Spending.” Money is exchanged between the manufacturer and its customers- retailers and distributors- for product placement, everyday retail price subsidization, promotion discounts, advertising, and display space. In highly-competitive categories, trade spending can equal a value of […]
The Importance of Trade Promotion for Dairy
UpClear’s Feature in Dairy Foods Blog UpClear’s Director of Customer Success, Americas, Rajeev Prabhakar was featured in Dairy Foods Magazine. Please see the blog below and the link to the article: https://www.dairyfoods.com/blogs/14-dairy-foods-blog/post/95110-the-importance-of-trade-promotion-for-dairy Leaders in the dairy industry are increasingly more aware of how competition has grown, with brands spending hundreds of millions of dollars for […]
UpClear’s BluePlanner Selected by Ripple Foods
Ripple Foods is a California-based maker of plant-based dairy alternatives. The company, which produces delicious dairy-free Milks, Protein Shakes, Half & Half, and Frozen Desserts, initiated a TPM search in April 2021 after identifying a need for a robust system to support planning and deduction management. They selected UpClear’s BluePlanner TPM (Trade Promotion Management). “After a […]
Implementing Revenue Management: Consumer Goods
Solutions for Top Challenges Facing CPG Companies Change Management is a topic that is heavily discussed in many professional capacities. While many conference topics focus on change management in regard to organizational design and pivoting business strategies, we would argue that keeping change management in the forefront of Trade system implementation is paramount in achieving […]
Post Event Analysis Tutorial with Partner Atheon Analysis
UpClear’s Director of Client Success, EMEA, Gabriele Plate is joined by Adam Booth, Lead Data Scientist at Atheon Analytics to discuss Post Event Analysis across each level of RGM maturity. This 40 minute session will answer the majority of questions RGM executives may have about Post Event Analysis.
What to Expect from a Well-Run Sales Planning & Trade Management Process
This session from the April 2021 virtual LEAD Marketing Conference outlines the expectations that participants should have of their sales/promotion planning and trade spending management processes. Rajeev Prabhakar and Kurt Kaiser of UpClear explain the benefits to sales, marketing, finance, and demand planning functions, and strategies for improvement if these expectations are not being met. CPGmatters is […]
