When you are a sales director or vice president in a consumer goods company, BluePlanner provides critical information on sales and spending that is crucial to the success of your business.
BluePlanner enables you to monitor performance. By analyzing sales, spending, and the success of your promotions, you can track how well your customer, team, or organization is delivering against business objectives. This can help you make better decisions about your future sales and marketing strategies, and ultimately help you gain a competitive advantage in your market.
BluePlanner is designed to help you and your customer personnel manage and analyze customer sales & spending and optimize the impact and effectiveness of promotions. With BluePlanner, you can track sales, spending, and promotions in real-time, adjust them as needed, and ensure that you are getting the best possible return on investment from each promotion.
One of the biggest benefits of using BluePlanner is that it allows you to see which promotions are working and which ones are not. By analyzing your promotion data, you can determine which products are selling best, which promotions are driving the most sales, and which customers are responding most positively to your promotions. This information can then be used to tailor future promotions to better target your customers and optimize your sales.
Integrated Business Planning
Provides capabilities to support annual operating plan definition.
Revenue Growth Management
Facilitates advanced analysis by providing deeper insight into margin opportunities.
Trade Promotion Management
Supports annual planning, execution, and analysis of accounts.
Trade Promotion Optimization
Augment TPM with added intelligence, simulations and reporting capabilities.