How Vita Coco Uses BluePlanner TPM for  Direct Store Delivery 

Who knew Coconut Water could be this complex?  Vita Coco has grown very rapidly. At the start of 2019 they began investing systems to help manage their business processes at scale. One area of focus was getting better visibility on sales and trade promotion spending in the complex route to market, Direct Store Delivery (DSD). […]

UpClear on Inc 5000 for the 9th Consecutive Year 

For the ninth consecutive year (2014-2022), UpClear is on the Inc. 5000 list of fastest growing private companies in America. The ranking, published by Inc. Magazine, is based on revenue growth over the last three years. Only a very small number of companies are able to maintain their presence on the Inc. 5000 list for multiple years.  https://upclear.com/wp-content/uploads/2022/08/upclear_-_inc._5000___2022-720p-1.mp4 For […]

Requirements to Calculate ROI on Your Promotions

To see our latest thoughts on calculating ROI on your promotions, see our series, starting with: How to Calculate Promotional ROI – Start With 5 Key Building Blocks. A true Return-on-Investment (ROI) calculation is the holy grail of promotion metrics. Sadly, most CPG companies do not know the estimated ROI when planning a promotion or […]