Asia Pacific

Consumer Goods in the APAC region is extremely diverse and complex from a distribution and retail perspective.  This has direct implications for a successful Trade Promotion Management (TPM) strategy and system.

Markets such as Australia/New Zealand (ANZ) are highly mature and concentrated around modern retail key accounts. Key accounts do exist in other markets such as Indonesia and Japan, but do so alongside large numbers of individual shops and restaurants served by powerful distributors. Serving such a heterogenous market requires a flexible strategy and flexible toolset, not the least of which will be the TPM system itself.

UpClear has made significant investments in BluePlanner’s flexibility to efficiently handle a wide variety of distribution and Promotion scenarios and use cases, making end users’ work as efficient and productive as possible while achieving the return on investment, transparency, and control manufacturers desire as they navigate these challenging times.

Related Capabilities


Integrated Business Planning

Provides capabilities to support annual operating plan definition.

Learn About IBP


Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.

Learn About RGM


Trade Promotion Management

Supports annual planning, execution, and analysis of accounts.

Learn About TPM


Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.

Learn About TPO

Use Cases for Asia Pacific Region

Managing Customer Business Plans & Approvals

Forecasting Shipments

Creating The Annual Operating Plan (AOP)

Paying Bills and Managing Deductions

Controlling Trade Spending

Analyzing Plan Effectiveness

Facilitating Monthly Business Review Meetings

Monitoring Business Initiatives

Related Resources

Client Stories

Oatside Uses BluePlanner 

Oatside, a Singapore-founded, emerging oat milk brand, is the newest company to...
Client Stories

Kraft-Heinz Japan Upgrades to Latest Version of BluePlanner for Revenue Management

The Kraft Heinz Company is the fifth largest food and beverage company...

TPM in Southeast Asia: Understanding and Winning Across a Diverse Set of Markets

Retail Environments across the Asia-Pacific Region  The level of cultural and economic...

TPM & The Full Trade Spend Suite

What is TPM, TPO, IBP, and RGM?  Like any growing business, there...

UpClear Joins 1 Percent For the Planet

Today marks UpClear’s 15th anniversary. From an idea generated in a small...

Essentials for Creating an Effective RGM-Oriented Organization

Part Two: Oil In the first post of this two-parter, we looked...

The Value of Automated Promotion Calendars

Promotion calendars are the number one vehicle used by Consumer Packaged Goods...

UpClear Infrastructure 100% on Microsoft Azure

As our data processing load has grown exponentially in the past few years, we decided in 2018 to move our software infrastructure from dedicated servers in...

Guide to RGM Systems & Change Implementation

UpClear and The Partnering Group joined forces for this on-demand webinar on...
Client Stories

Perfetti Van Melle – Global Rollout Case Study

In the following video UpClear presents with leadership from client Perfetti van...

Paying for Promotions: How It’s Done

This article focuses on the common types of mechanic and trade investment...

Promoting – Is It Worth It?

For previous editions of this series, we have looked at calculating promotional...

Some Asia Pacific Region Clients

Learn how BluePlanner can help at with operations spanning the globe.