Asia Pacific
Consumer Goods in the APAC region is extremely diverse and complex from a distribution and retail perspective. This has direct implications for a successful Trade Promotion Management (TPM) strategy and system.
Overview
Markets such as Australia/New Zealand (ANZ) are highly mature and concentrated around modern retail key accounts. Key accounts do exist in other markets such as Indonesia and Japan, but do so alongside large numbers of individual shops and restaurants served by powerful distributors. Serving such a heterogenous market requires a flexible strategy and flexible toolset, not the least of which will be the TPM system itself.
UpClear has made significant investments in BluePlanner's flexibility to efficiently handle a wide variety of distribution and Promotion scenarios and use cases, making end users' work as efficient and productive as possible while achieving the return on investment, transparency, and control manufacturers desire as they navigate these challenging times.
Related Capabilities
Use Cases for Asia Pacific Region
Related Resources
Kraft-Heinz Japan rolls out BluePlanner for Revenue Management
TPM in Southeast Asia: Understanding and Winning Across a Diverse Set of Markets
TPM & The Full Trade Spend Suite
UpClear Joins 1 Percent For the Planet
Kraft Heinz continues digital transformation with UpClear for Trade Promotion Management in Asia
Essentials for Creating an Effective RGM-Oriented Organization
The Value of Automated Promotion Calendars
UpClear Infrastructure 100% on Microsoft Azure
Guide to RGM Systems & Change Implementation
Perfetti Van Melle – Global Rollout Case Study
Paying for Promotions: How It’s Done
