Things have scaled to an established level and cadence. Your products are in just about every supermarket across the country, from the national chains to the local shops. There are new product lines that are being considered, discussions around new facilities or what a new market could look like in a few years.
This is the time where you have a system and a process in place when it comes to trade promotion management, but now, taking that to a new level of optimization and planning is where you need to be. A common view and understanding across all sales teams, as well as an up to date view for finance and operations is critical for not just the current year’s performance, but upcoming ones.
So they can
In this on-demand webinar, we discuss how to manage pricing, promotions, and trade spend that is made all the more complicated when leveraging Direct Store Delivery.
Hear how Utz Quality Foods and Vita Coco successfully scaled their trade promotions through a DSD model, while leveraging UpClear’s BluePlanner platform to support their growth.
Resources will include an array of content as well as events either produced by or in conjunction with UpClear.
These resources should especially be helpful for leaders in Finance and Sales as well as to the executive teams at consumer goods brands that are focused on achieving national distribution and revenue growth to the multiple hundreds of millions of dollars per year.