Growth Stage

Growing Brands

Reference Annual Revenue Range: $100-$500M*

Overview

In this category of growth, a pretty significant transformation is taking place.  Your company is out of start-up mode.

  • Your product portfolio is increasing
  • Your team is growing, and you probably are adding pros with experience at other Consumer Goods companies
  • You’re adding business systems like Enterprise Resource Planning (ERP) or Demand Planning

Some growing brands have created their own tools/systems to manage sales planning, trade spending, and deductions. Others have invested in a TPM platform.  Some of the dynamics we see in brands in this stage are:

  • Current toolset isn’t meeting your needs — Whether homegrown or another TPM platform, more robust capabilities are needed, and analytical requirements have increased
  • Specialized requirements emerge, like accrual forecasting, single sign-on, snapshots, and currency conversion
  • Tracking customer plans against volume targets and spending budgets has become mission-critical
  • Many sources of customer that need to be consolidated for sales analysis

“Growing” brands already using BluePlanner TPM can upgrade to another edition of the TPM service, add analytics, data integration/transformation, or add other services (i.e. TPO, IBP, RGM).  If you’re switching from another set of tools or platform, UpClear’s phased, rapid deployment methodology will get your team started quickly.

Once you’re with UpClear, you can grow into more sophisticated capabilities easily.  We are true Software as a Service (SaaS); one always-growing, global platform through which you access all BluePlanner services.

*Don’t get too attached to this figure… company dynamics and needs vary due to many factors

Related Capabilities

TPM

Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM
TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.
Learn About TPO
IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP

Use Cases for Growing Brands

Features for Growing Brands

Simulation

Post Event Analysis

Promotion analysis

POS & distributor data integration

Customer data integration

Related Resources

Vytalogy Live on BluePlanner TPM

Vytalogy Wellness, a modern wellness company formed by merging the brands Natrol and Ja...

Musco Family Olive Company Picks BluePlanner TPM

Musco Family Olive Company is an 80-year-old third generation family-owned company that...

Spindrift is Live with BluePlanner TPM  

Boston-based Spindrift Beverage Company has completed both phase 1 and 2 setup of BlueP...

Electrolit USA Goes Live on BluePlanner 

Electrolit, the popular electrolyte hydration beverage brand, has gone live on BluePlan...

5 Reasons to See What BluePlanner Can Do For Your Business 

If you don’t know BluePlanner, it’s a suite of revenue management tools made by UpC...

i-Health Supplements Business Team’s Toolkit BluePlanner TPM 

A division of DSM-Firmenich, a leader in nutrition, health, and beauty products, i-Heal...

Unlocking Profitable Promotions with PEA in BluePlanner

UpClear has worked with King’s Hawaiian, the creator of the “Original Hawaiian Swee...

Accelerating Growth: How BluePlanner TPM Empowers Eagle Food’s Expansion 

Company Background UpClear has proudly worked with Eagle Family Foods Group LLC (“Eag...

Nature’s Bakery Modernizes With Latest BluePlanner-5

An UpClear client since 2017, Nature’s Bakery upgraded to the latest version of&...

It’s All the Buzz:  Nature Nate’s Selects BluePlanner TPM

UpClear’s BluePlanner Trade Promotion Management (TPM) software solution has been cho...

Establishing Effective IBP Operating Models During Challenging Market Conditions

In an environment of financial pressures, political instability, increased competition,...

TPM is Vital for Vytalogy Wellness

Vytalogy Wellness has chosen UpClear’s BluePlanner Trade Promotion Management (TPM) t...

Why Base Volume is So Important in Consumer Goods

In Fast Moving Consumer Goods (FMCG) there is a very familiar progression from a “sel...

BluePlanner TPM is the Right Fit for Electrolit USA

Electrolit USA Selects BluePlanner TPM Dating back to 1950, Electrolit is a hydration b...

Managing Customer Goals with TPM 

Managing Growth Your mission used to be getting on the shelf and driving trial.  W...

How Vita Coco Uses BluePlanner TPM for  Direct Store Delivery 

Who knew Coconut Water could be this complex?  Vita Coco has grown very rapidly. A...

IBP: Helping Sales Teams in S&OP 

Challenges Creating Sales Team’s Input to S&OP  Something we hear about cons...

TPM in Southeast Asia: Understanding and Winning Across a Diverse Set of Markets

Retail Environments across the Asia-Pacific Region  The level of cultural and econ...

Retail Execution and How it Can Maximize Trade Promotion Management

A lot of work goes into getting a brand’s product onto a grocery store shelf, especia...

Pulmuone Selects UpClear for US Trade Management

Like any other business, expanding our client base is always exciting to share. Today w...

Protected: Decodificando TPM / Decoding TPM

There is no excerpt because this is a protected post.

Managing Annual Planning in BluePlanner

On Demand Webinar Replay Consumer Goods brands are approaching or already in ...

Annual Planning: Kicking Off the Promotional Lifecycle

Consumer Goods brands are approaching or already in their busiest time of yea...

Promotional ROI Part 2: Why It’s Important & How to Use It

Why Promotional ROI Matters?  Knowing the ROI of an individual promotion is a step...

Promotional ROI Part 1: Definitions & Formulas

Consumer Packaged Goods (CPG) manufacturers spend massive amounts of money&nb...

The Importance of Trade Promotion for Dairy

UpClear’s Feature in Dairy Foods Blog UpClear’s Director of Customer Succes...

UpClear on Inc 5000 for the 8th Consecutive Year

Every year, there are exciting seasons and holidays to which we look forward. For ...

Implementing Revenue Management: Consumer Goods

Solutions for Top Challenges Facing CPG Companies Change Management is a topic that is ...

Post Event Analysis Tutorial with Partner Atheon Analysis

UpClear’s Director of Client Success, EMEA, Gabriele Plate is joined by Adam Boot...

What to Expect from a Well-Run Sales Planning & Trade Management Process

This session from LEAD Marketing Conference outlines the expectations that participants...

Essentials for Creating an Effective RGM-Oriented Organization

Part Two: Oil In the first post of this two-parter, we looked at the reporting lines an...

Incorporating Advanced Analytics & Machine Learning into an RGM Roadmap

Each year, Consumer Goods Technology hosts Analytics Unite, a summi...

Learn about DSD with Utz and Vita Coco

Managing pricing, promotions, and the trade spending that goes along with it is complic...

Butcher’s Pet Care Selects UpClear’s BluePlanner for Trade Promotions Management

The British Baker that Brought You Butcher’s For over 30 years, family-run compan...

Guide to RGM Systems & Change Implementation

UpClear and The Partnering Group joined forces for this on-demand webinar on Change Man...

Promoting – Is It Worth It?

For previous editions of this series, we have looked at calculating promotional ROI and...

1/2 Two Essentials for Creating an Effective RGM Oriented Organization

In this two-part post, we will discuss how a Revenue Growth Management (RGM) team can m...

Master Data: Failure to Plan…Planning to Fail

“Master Data”. If you are like most Sales professionals who have worked on a large ...

Cannibalization-Robbing Peter to Pay Paul

An Introduction to Promotional Cannibalization This is Part 2 of UpClear’s Series on ...

promotinal ROI

How to Calculate Promotional ROI – Start With 5 Key Building Blocks

This is Part 1 of UpClear’s Series on Promotional ROI and Optimizing Trade Spend. Par...

5 Tips for Successfully Choosing and Deploying a Trade Promotion System

Whether you are considering a Trade Promotion Management system for mature or emerging ...

The Importance of a Single Price List

Whenever a consumer goods brand deploys a solution for trade promotion and optimization...

Some Clients

Learn how BluePlanner can help at every stage of your businesses growth

UpClear Logo
UpClear © 2024
Privacy Policy