How Vita Coco Uses BluePlanner TPM for  Direct Store Delivery 

Who knew Coconut Water could be this complex?  Vita Coco has grown very rapidly. At the start of 2019 they began investing systems to help manage their business processes at scale. One area of focus was getting better visibility on sales and trade promotion spending in the complex route to market, Direct Store Delivery (DSD). […]

Requirements to Calculate ROI on Your Promotions

To see our latest thoughts on calculating ROI on your promotions, see our series, starting with: How to Calculate Promotional ROI – Start With 5 Key Building Blocks. A true Return-on-Investment (ROI) calculation is the holy grail of promotion metrics. Sadly, most CPG companies do not know the estimated ROI when planning a promotion or […]

Timing for TPM: Fast Setup for Quick Wins

Consumer goods companies adopt Trade Promotion Management (TPM) because they need better, faster visibility into business performance, greater control of trade funds, and more efficient execution of the process- from planning to deduction reconciliation.  Often, the goal is to start using TPM when planning for a new year starts.  However, competing priorities, and/or the preconception […]

The Trade Spending Tidal Wave & How Pros Ride it  

The money you spend on promotions -trade spending – is like the kind of tidal wave that big wave surfers search for.  These waves start out small but grow into monsters as conditions change in an environment that is conducive to chaos.    If you haven’t ridden the wave yet, this article will help you understand […]

Spindrift sets sail with UpClear for TPM

UpClear is proud to announce a new relationship with Boston-based Spindrift Beverage Company as they have selected BluePlanner TPM for sales planning and trade spend management.  Spindrift, founded in 2010, is America’s first sparkling water made with real, squeezed fruit.    A “spindrift” is the spray that blows off a breaking wave.  We can’t think of […]

TPM in Southeast Asia: Understanding and Winning Across a Diverse Set of Markets

Retail Environments across the Asia-Pacific Region  The level of cultural and economic diversity across major markets in what many multinationals call the “APAC” or Asia Pacific region is extremely high. Consider some of the key APAC markets such as South-East Asia, Australia and New Zealand, China, Japan, and Korea, across relevant dimensions for Trade Promotion […]

Retail Execution and How it Can Maximize Trade Promotion Management

A lot of work goes into getting a brand’s product onto a grocery store shelf, especially in planning and execution. Technology plays a powerful role, providing brands with the ability to scale efficiently from forecasting and managing promotions to measuring the effectiveness of those promotions after the fact. We wanted to showcase a friend of […]