UpClear was a proud sponsor of Analytics Unite 2020. This virtual summit for retail and consumer brands has been focused on purpose driven analytics for seven years, and is presented by Consumer Goods Technology and Retail Information Systems.
We sponsored a Revenue Growth Management Share Group, guiding participants through an assessment of their brands’ maturity level on their trade promotion processes. Some key highlights included:
- Definition and discussions around the RGM Continuum
- A breakdown of different RGM maturity levels
- Definition of Post Event Analysis
- A Maturity Matrix with an Industry Benchmark
UpClear was delighted to have executives from Kellogg’s, Mondelez International, Mission Foods, essity, Nestle, and American Licorice, as well as other firms as an active audience.
RGM’s Share Group on Maturity Assessment was one of the best at Analytics Unite! Their presentation was straight forward and easy to follow. There were a number of great tips that I will be implementing in my role. The team was not only polished, but full of energy and knowledge. I was lucky enough to grab some extra time after the session and found them extremely willing to listen and be of help. Thank you!Crys Kelly
Strategic Planning Manager, Mission Foods
“During the Revenue Growth Management Share Group at Analytics Unite 2020, no participants selected that they were at the Basic level. However there is still work to be done on Post Event Analysis in order to reach a strategic maturity level. Through a hard look at the Group’s self-assessment, and with the guidance of UpClear’s thought leadership, Share Group attendees have the tools necessary to engage the key enablers across their organizations to work towards the next level of maturity – and ultimately that AI-driven trade promotion process.”Albert Guffanti,
VP, Group Publisher – CGT & RIS
Analytics Unite 2020 was a three day virtual event that leveraged a platform that excellently simulated the feel of an actual conference. Each day had a particular focus, starting with strategy, then planning, and ending with execution. Some other key sessions and speakers were:
- Leading with Purpose, with Garry Ridge, Chairman and CEO of WD-40
- Value Chain Analytics: From React & Respond to Predict & Plan, with Ash Mehra, CIO of North America, Mondelez International
- Purpose Driven Analytics: Charting a Course that is Right for your Business, with Chief Digital and Technology Officer of Ocean Spray.
Our congratulations to the teams at Retail Information Systems, and Consumer Goods Technology for a fantastic event. We very much look forward to the next one!