It’s All the Buzz:  Nature Nate’s Selects BluePlanner TPM

nature nate's honey

UpClear’s BluePlanner Trade Promotion Management (TPM) software solution has been chosen by leading honey maker Nature Nate’s. The company selected BluePlanner to optimize trade spending and improve demand forecasting.

Under the ownership of Blue Road Capital, Nature Nate’s has been making raw and unfiltered honey since 2010. Based in Dallas, Texas, they have become the largest honey brand in America.  

As Nature Nate’s business continues to grow and expand across the U.S., the company has realized the importance of adopting TPM for sales planning and trade spend management.  With a goal of overcoming the challenges of the manual processes of managing and maintaining spreadsheets, the leading honey brand was looking for a system to help them plan, reconcile, analyze, accrue, and report information about their sales and trade spend across products and customers. 

BluePlanner TPM is a Software as a Service (SaaS) platform built for planning and executing the sales process specifically within Consumer Goods. With Nature Nate’s adoption of BluePlanner, the company will gain control of their trade spend and add structure to their sales processes and forecasts. BluePlanner allows seamless management of customer business plans and promotions. With faster access to deeper and more actionable business information, Nature Nate’s will be equipped to analyze their performance and forecast accuracy.

Nature Nate’s objectives when identifying a TPM solution were focused on improvements to planning, reconciliation, and optimization of trade spending and ensuring ease of use for the users. Better demand forecasting and collaboration were also goals.   

UpClear is proud to partner with Nature Nate’s to help achieve their business objectives and foster continued growth. By optimizing their trade spending and demand planning, Nature Nate’s will surely be in the hands of every American as their chosen honey brand. 

About UpClear

UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning, and Revenue Growth Management

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