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RGM

Revenue Growth Management

Revenue Growth Management facilitates advanced analysis by providing deeper insight into margin opportunities and pricing conduct for own brands and competitors in order to make strategic decisions that drive results.
revenue growth management

Key Processes Supported

  • Pack Price
  • Brand Ladders
  • Brand Ladders
  • Margin Pool Modelling
  • Trade Terms

Features

Customer data integration

POS & distributor data integration

Predictive modelling

Category analyses

Price increase modelling

Promotion analysis

Margin pool analyses

Benefits

  • Built off existing BluePlanner TPM customer sales and spending data
  • Learn how category revenue and profit is structured across customers and competitors
  • Insight into competitor performance, positioning, and strategy
  • Ensure clarity of your pack price architecture across customers
  • Understand margin pool; know the distribution of profit
  • Understand how price increase are likely to affect your business
  • Articles

5 Reasons to See What BluePlanner Can Do For Your Business 

  • November 13th, 2023

If you don’t know BluePlanner, it’s a suite of revenue management tools made by UpC...

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  • Client Stories

Coty UK goes live with UpClear for Trade Promotions Management

Coty is a world leader in luxury and consumer beauty and is home to an illustrious rost...

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  • Articles

Why Base Volume is So Important in Consumer Goods

  • March 30th, 2023

In Fast Moving Consumer Goods (FMCG) there is a very familiar progression from a “sel...

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  • Client Stories

Kraft-Heinz Japan Upgrades to Latest Version of BluePlanner for Revenue Management

The Kraft Heinz Company is the fifth largest food and beverage company in the world, op...

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  • News

UpClear Takes Five Enterprise Planning Best-in-Class Distinctions from Promotion Optimization Institute 

UpClear has been awarded five “Best-in-Class” distinctions by the Promotion Opt...

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  • Articles

Data Management and Analytics in the New Normal

What to do when you can no longer “trust your gut”?  The digital analytics rac...

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  • Articles

Promotional ROI Part 2: Why It’s Important & How to Use It

Why Promotional ROI Matters?  Knowing the ROI of an individual promotion is a step...

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  • Articles

Implementing Revenue Management: Consumer Goods

Solutions for Top Challenges Facing CPG Companies Change Management is a topic that is ...

Read More

Bringing Clarity at Every Stage of the Journey

TPM

Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM
TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.
Learn About TPO
IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP
RGM

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.
Learn About RGM

Learn how BluePlanner makes Revenue Growth Management more efficient at any stage, in any market.

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