New Channel Helping to Improve Promotional Insight

Consumer Packaged Goods
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SPA Future Thinking has published an article discussing a fledgling channel that is developing as a testing ground for new products and retail strategies

They note that several major retailers, including Kellogs, Reckitt Benckiser, Activia and Nivea, are using mini sites on in order to test out pricing strategies and promotions.

This is an interesting move and potentially a boost to refining and optimizing promotional activity.