BluePlanner Sales Planning and Trade Promotion Management software has been deployed by Danone Waters China. Headquartered in Guangzhou, Danone Waters China manufacturers the MiZone, Health, and Yili brands. These brands are present at over 300,000 points of sale and have seen 50% annual growth.
The deployment project was kicked off earlier this year, supported by UpClear’s Hong Kong office. UpClear was challenged to configure BluePlanner to accommodate a very new and complex market with thousands of distributors, ship-to locations, and secondary customers, all managed by hundreds of local sales supervisors. In addition, BluePlanner had to be fully translated into Chinese.
UpClear met these challenges successfully, resulting in a smooth go-live this December. The next steps for the team in the new year will include implementing advanced reporting and analysis around sales and promotions.