Consumer Goods Technology has published a case study on Danone Asia’s Trade Promotion Management story, featuring BluePlanner.
The case study describes Danone Waters China’s struggles with an unintegrated, siloed approach to monitoring trade expenditures that was generating variances and inconsistencies in the company’s trade budget and promotional plans. The company then looked for solutions which would meet several requirements associated with the complex Chinese market. After a rigorous half year pre-assessment of Trade Promotion Management systems, the SaaS-based BluePlanner software was identified as the best solution to adapt to local requirements, complete with language competency in Chinese, Thai, Japanese, etc. BluePlanner was subsequently selected by another Group Danone subsidiary, Danone Aqua in Indonesia.