CGT Nov 2010: Merisant Leverages BluePlanner

For Merisant, the global leader in table-top sweeteners with brands like Equal and PureVia, managing information for more than 1,000 promotional deals every year became a near impossible task using just Microsoft Excel.

The company adopted the BluePlanner SaaS solution and benefits become quickly apparent. The article in the November issue of CGT magazine explores Merisant’s implementation of BluePlanner and the business benefits that it provides around Sales Planning & Trade Promotion Management.

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