Finlandia Cheese Selects and Deploys UpClear’s Revenue Management Solution

Finlandia Cheese has implemented UpClear’s BluePlanner as its Revenue Management solution.

Improving trade spend visibility, revenue management, and collaboration between sales and finance will be a crucial enabler for Finlandia, with BluePlanner integrating across multiple business processes. This is the second time I have had the opportunity to work with UpClear and they have once again provided a robust solution for sales that is easy to use and delivers value immediately,” Joe DeMarco, Vice President, Sales

UpClear is delighted that Finlandia Cheese has chosen our solution and welcomes them to our growing team of Revenue Management partners. We are excited to add this Brand to our growing portfolio in the Cheese and Dairy category.

About Finlandia® Cheese, Inc.

Finlandia Cheese, a subsidiary of Valio Ltd., was first imported to America in the 1950s as the demand for full flavored, quality cheeses began to grow.  Finlandia Cheese and butter are crafted with the pure, natural, and high-quality ingredients. We are proud to be farmer owned with over 100 years of dairy experience, devotion and passion. Our cows are treated just like family members – every cow even has its own name. From the legendary rich nutty taste of Finlandia Swiss to our imported butter and creamy gourmet cheeses, we offer a complete line up of premium dairy products to make snacking, entertaining and everyday meals extra delicious.  Authentic flavors, simple ingredients and Finnish craftsmanship. Finlandia. Discover the legendary taste. For more information, visit

About UpClear:

UpClear is a leading global Enterprise Software provider to the Consumer Packaged Goods (CPG) industry.

UpClear’s BluePlanner software is a best-in-class platform for Revenue Management, covering Customer Business Planning, Trade Promotion Management (TPM), Analytics, and Optimization (TPO).

UpClear serves clients in over 20 countries across America, Europe, Asia, and Africa from its offices in New York, London, and Hong Kong, and branches in France, Singapore, and Australia. Clients and brands we work with include Danone, Equal, Evian, Jelly Belly, Hovis, King Arthur Flour, King’s Hawaiian, Lundberg Family Farms, Reckitt Benckiser, Splenda, Warburtons, and Zest.

For more information on UpClear, visit

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