Heartland Food Products Group Deploys UpClear TPM Following its SPLENDA® Brand Acquisition

Heartland Food Products Group, a global leader in the production of liquid beverage enhancers and zero calorie sweetener products, has chosen and deployed the UpClear BluePlanner solution to support its Trade Promotion Management process.

Heartland recently acquired the SPLENDA® Brand, growing its portfolio and team. Through this growth and a desire to optimize its business processes, Heartland looked to unify its demand planning and Trade Promotion Management needs through a rapidly deployable and easy to use SaaS/cloud-based system allowing for post-promotional analysis.

Heartland chose the innovative BluePlanner, an integrated Revenue Management solution that combines Customer Business Planning, Trade Promotion Management, Analytics, and Optimization. It gives Key Account Managers maximum visibility on performance of their individual accounts, while consolidating information for Sales Management, Finance, Marketing or Supply Chain.

About Heartland Food Products Group

Based outside of Indianapolis, Heartland Food Products Group is a global leader in the production of low calorie sweetener products, creamers, beverage concentrates, coffee, and nutritional drinks.

Visit Heartland at www.heartlandfpg.com.

About UpClear

UpClear is a leading global Enterprise Software provider to the Consumer Packaged Goods (CPG) industry. UpClear’s BluePlanner software is a best-in-class platform for Revenue Management, covering Customer Business Planning, Trade Promotion Management (TPM), Analytics, and Optimization (TPO).

UpClear serves clients in 20 countries across America, Europe, Asia, and Africa from its offices in New York, London, and Hong Kong. Brands we work with include Activia, Cow & Gate, Danone, J.R. Watkins, Juicy Juice, Kings Hawaiian, Lay’s, Lundberg, Orangina, PepsiCo, Warburtons, and Zest.

For more information on UpClear, visit www.upclear.com.

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