High Ridge Brands Co. Deploys UpClear Integrated Trade Promotion Management System

High Ridge Brands Co., a portfolio company of Brynwood Partners VI L.P., and distributor of iconic household brands such as Zest, VO5, and L.A. Looks has deployed UpClear’s BluePlanner TPM software to fulfill its integrated Sales Planning and Trade Promotion Management needs. UpClear is proud to add High Ridge Brands to a growing list of partners that benefit from its innovative platform.

“The main reason HRB chose UpClear BluePlanner is due to the superior visibility that it provides to both the forecasting and tracking of trade spending,” says Doug Stewart, Trade Marketing Associate.

“The Excel based report that we were using to track and project trade spending was simply not providing the level of detail and/or accuracy that was needed. We found that BluePlanner provides an extremely user friendly platform to simplify and improve our planning process, and to provide the detail and accuracy that our company is looking for.

Most of the other TPM tools that HRB looked at focused on post-promotion analysis and how to optimize spending, but did not dramatically improve the company’s primary need to improve the promotion planning process and visibility to spending. We needed to get a better understanding of what we were actually spending and projecting to spend by customer, by month, and by brand before we could analyze and optimize spending.

We found the deployment of BluePlanner to be smooth, and working with the UpClear team has been a pleasure. The team is always accessible and very responsive. In many instances, High Ridge asked UpClear to make unique changes or add-ons to BluePlanner, and each time UpClear found a way to meet our needs and improve our business.”

With growing brands and a desire to optimize business processes, High Ridge Brands looked to unify its demand planning and Trade Promotion Management needs through a rapidly deployable and easy to use SaaS/cloud-based system allowing for post-promotional analysis.

High Ridge Brands chose the innovative UpClear BluePlanner, an integrated Revenue Management solution that combines Customer Business Planning, Trade Promotion Management, Analytics, and Optimization. It gives Key Account Managers maximum visibility on performance of their individual accounts, while consolidating information for Sales Management, Finance, Marketing or Supply Chain.

About Brynwood Partners:

Brynwood Partners, founded in 1984 and based in Greenwich, CT, is an operationally-focused private equity firm that makes control investments in North American-based lower middle market companies in the consumer sector.

Brynwood Partners currently manages more than $700 million of private equity capital for its limited partners, which include U.S. and international pension funds, fund-of-funds, endowments, high net worth family investment offices and financial institutions.  For more information on Brynwood Partners, please visit www.brynwoodpartners.com.

About High Ridge Brands Co.:

High Ridge Brands Co., headquartered in Stamford, Connecticut, was formed by Brynwood Partners VI L.P. in January 2011 to purchase the North American Zest personal cleansing brand from The Procter & Gamble Company and to serve as a platform for further acquisitions in the personal care consumer segment.

In August 2011, High Ridge Brands Co. acquired the U.S. and Puerto Rican brand and marketing rights to the Alberto VO5 brand and the worldwide marketing and brand rights to the Rave brand from Unilever.  In March 2012, High Ridge Brands Co. acquired the global rights to the Coast personal cleansing brand from Henkel.  In June 2012, the worldwide rights to the White Rain brand was purchased from The Sun Products Corporation.  In May 2015, High Ridge Brands Co. acquired the global rights to the brands of La Bella, L.A. Looks, Soft & Dri, Dep, Thicker Fuller Hair, Zero Frizz, Pure & Natural, Adorn, Mink and The Dry Look from Newhall Laboratories, Inc. In October 2015, High Ridge Brands Co. acquired the global rights to the Salon Grafix Brand from Continental Fragrance, Ltd. In November 2015, High Ridge Brands Co. divested the Mink, Dry Look, Adorn, Dep, La Bella, Pure & Natural, and Soft & Dri brands to The Village Company. For more information on High Ridge Brands Co., please visit www.highridgebrands.com.

About UpClear

UpClear is a leading global Enterprise Software provider to the Consumer Packaged Goods (CPG) industry. UpClear’s BluePlanner software is a best-in-class platform for Revenue Management, covering Customer Business Planning, Trade Promotion Management (TPM), Analytics, and Optimization (TPO).

UpClear serves clients in 20 countries across America, Europe, Asia, and Africa from its offices in New York, London, and Hong Kong. Brands we work with include Activia, Bledina, Danone, Equal, Evian, J.R. Watkins, Jelly Belly, Kings Hawaiian, Lay’s, Lundberg, Splenda, Warburtons, and Zest. For more information on UpClear, visit www.upclear.com.

Book a Demo