Hovis Goes Live with UpClear’s BluePlanner Revenue Management Solution

As Hovis grows, it needs to improve the understanding of the promotional effectiveness of the Commercial Strategies. Therefore, Hovis Ltd has chosen UpClear’s BluePlanner as its Revenue Management solution. With over 150 direct customers to manage and the requirement to quickly replace its legacy system, UpClear’s ability to deploy the SaaS BluePlanner solution in less than six months was a major factor in its decision.

Improving trade spend visibility, revenue management, and collaboration between the various commercial departments will be a crucial enabler for Hovis, with BluePlanner integrating across business processes. Dominic Howson, IS Director, Hovis, comments: “BluePlanner is the perfect choice for us, it fits within our cloud strategy, enables us to consolidate a number of legacy systems and gives us great platform to manage our trade promotions.”

UpClear is delighted that Hovis have chosen BluePlanner and welcomes them to our growing group of Revenue Management partners. We look forward to working with them.

About Hovis

Hovis Limited is a baking and flour milling business jointly owned by The Gores Group (51%) and Premier Foods plc (49%). Headquartered in High Wycombe we employ around 3,500 people at 9 bakeries, 6 flour mills and 2 regional distribution centres across the UK.

While a relatively new company we are proud to be the guardians of over 125 years of baking and milling experience that make up the iconic and much loved Hovis brand. We produce bread, flour and bakery products created with Hovis goodness at the heart of each with the delivery of around 1.5 million loaves, every day of the week throughout the UK and Ireland.

At Hovis Limited we also make Mothers Pride, Ormo and Maa’s Choice Chapatti Atta. Rank Hovis, our milling business processes over 900,000 tonnes of wheat per year, supplying a wide range of flours to both craft and industrial bakers and a number of food manufacturers across the UK and Ireland.

Our Holgran business is the ingredient specialist division, which supplies seeds and cereals in blends and mixes to the baking industry. Finally, our Fleming Howden business supply ambient and chilled bakery premixes and bakery ingredients throughout the UK and Ireland.

About UpClear:

UpClear is a leading global Enterprise Software provider to the Consumer Packaged Goods (CPG) industry.

UpClear’s BluePlanner software is a best-in-class platform for Revenue Management, covering Customer Business Planning, Trade Promotion Management (TPM), Analytics, and Optimization (TPO).

UpClear serves clients in over 20 countries across America, Europe, Asia, and Africa from its offices in New York, London, and Hong Kong, and branches in France, Singapore, and Australia. Brands we work with include Activia, Bledina, Danone, Equal, Evian, Hovis, Jelly Belly, Juicy Juice, King’s Hawaiian Bakery, Lundberg Family Farms, Splenda, Warburtons, and Zest.

For more information on UpClear, visit www.UpClear.com.

Book a Demo