There’s a class of software for CPG brands called “Trade Promotion Management,” or “TPM.” But fundamentally, TPM is a set of business practices that CPG sales teams and adjacent functions adopt as their business grows.
Sure, managing “Trade Promotions,” is a fundamental element of TPM, but the scope of Trade Promotion Management today reaches beyond spending to include nearly every element of selling to retailers and distributors: targets, customer volume forecasts, promotions, & deductions/payments.
When is it:
Friday, May 21st, 1:00-1:30 pm EST/ 10:00-10:30 am PST
Who should attend:
Emerging Brand Consumer Packaged Good (CPG) Sales Leaders, Sales Operations/Planning, Trades Marketing, Finance/Accounting, Demand Planning
What you’ll learn:
- What challenges surface as a brand and sales team grows
- What TPM business practices are, who they help, and how they help
- When & how emerging CPG brands adopt them