Nature’s Bakery Uses UpClear’s BluePlanner to Bring Trade Promotion Visibility

Nature’s Bakery has deployed UpClear’s BluePlanner Revenue Management solution to fulfill its integrated Sales Planning and Trade Promotion Management needs. Smaller, fast-growing companies often have ad-hoc systems that do not necessarily talk to each other and are frequently Excel-Based, leading to “information silos.” The project team looked to enhance communication for planning, tracking, and evaluating both volume and trade spending though a SaaS/Cloud based tool, facilitating a ‘one-stop-shop’ for the entire organization.

“Prior to BluePlanner, we had several sources of ‘Truth’ for volume and promotional spending that were often late and incomplete vs. what dynamic sales people need today. Within three months of signing the contract, our team was able to see a complete view of our Volume, Trade Spending, and Promotional events against top targeted accounts. We immediately saw immense value in the direct feedback and visibility for all of the factors critical to effective trade marketing management, and I know we will see improved forecasting and trade spend accuracy in the upcoming business year.”Anthony Foster, Director of Customer Development, Nature’s Bakery.

“We are delighted to be working with Nature’s Bakery on improving their revenue management processes. This project highlights how we help growing manufacturers move to an enterprise solution in a fast, cost effective way to gain scale and efficiencies. We look forward to working with Nature’s Bakery over the coming years, evolving our deployment to meet their changing business needs.”Rajeev Prabhakar, Manager, Client Services, Americas, UpClear.

About Nature’s Bakery:

Nature’s Bakery was founded in 2010 by father and son bakers, Dave and Sam Marson. Their idea was to make delicious quality products that were simple, convenient, and fun to eat that people could enjoy and feel good about. Today at Nature’s Bakery, we’re baking it up it up a notch by reimagining good into great with our assortment on-the-go baked snacks crafted with thoughtful ingredients. Nature’s Bakery products include Stone Ground Whole Wheat Fig Bars, Gluten Free Fig Bars and a line of Organic Snack Bars including Organic Chocolate Brownies and Honey & Oat Soft Baked Bars. Nature’s Bakery products are Kosher, Non-GMO verified, dairy-free, soy-free and made with NO high fructose corn syrup.

About UpClear:

UpClear is a leading global Enterprise Software provider to the Consumer Packaged Goods (CPG) industry.

UpClear’s BluePlanner software is a best-in-class platform for Revenue Management, covering Customer Business Planning, Trade Promotion Management (TPM), Analytics, and Optimization (TPO).

UpClear serves clients in over 20 countries across America, Europe, Asia, and Africa from its offices in New York, London, and Hong Kong, and branches in France, Singapore, and Australia. Brands and companies we work with include Danone, Equal, Evian, Ferrero, Hovis, Jelly Belly, LALA U.S., Reckitt Benckiser, Splenda, and Zest.

For more information on UpClear, visit

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