UpClear Announces BluePlanner Trade Promotion Optimization

At UpClear, we understand the importance of offering an integrated TPM / TPO solution. We are excited to announce a partnership with Management Science Associates, Inc. (MSA) to bring best-in-class Trade Promotion Optimization capabilities to BluePlanner. MSA is a leader in the predictive analytics and optimization space. A key differentiator is that MSA focuses on performing rigorous, transparent models to pinpoint key sales drivers and nuances in the data. MSA has experience working with numerous Fortune 500 companies to optimize trade and marketing spend.

Our partnership with MSA allows BluePlanner to offer model-based historical volume decomposition (due-to from drivers), forecasting, and simulation. In addition, MSA has a mature optimization solution that can run multi-objective optimization such as maximizing profit while maintaining volume share.

At UpClear, we are committed to enhancing the functionality and user experience within BluePlanner. If you have any feedback or inquiries, we welcome you to contact us at info@upclear.com.

About MSA

Management Science Associates, Inc. is a diversified information management company that for five decades has given market leaders the competitive edge in data management, advanced analytics and technology. Our research focus and innovative solutions not only transform industrial and institutional practices, they illuminate the range, reach and potential of what we can do to infuse your organization with new energy. Whether within a process, across the enterprise or throughout the supply chain, we help our partners put their data to work in powerful new ways.

About UpClear

UpClear is a global provider of Enterprise Software-as-a-Service (SaaS) to Consumer Goods manufacturers. The BluePlanner software is a best-in-class platform for Sales Planning, Trade Promotion Management, Analytics, and Optimization. Its ease of use, intuitive design, and high degree of configurability makes it successful with small to large Consumer Goods companies in different markets globally. UpClear serves clients in 18 countries across North America, Europe, Africa, and Asia from its offices in New York, London, and Hong Kong.

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