UpClear Discusses the Latest Customer Management Trends

Consumer Goods Technology magazine addressed the latest trends and challenges for consumer goods manufacturers in the critical area of customer management. Topics include omnichannel strategies, leveraging consumer insights, where to make the right investments, and more. UpClear was asked to contribute.

Consumer Goods Magazine recently asked CPG and Tech companies to discuss the challenges and trends shaping the industry including leveraging consumer insights, omnichannel, and more. Thierry Soudee, of UpClear, addressed best practices for delivering consistent user experiences to consumers, the benefits of improving collaboration between retailers and suppliers, and where consumer goods companies should invest their customer-facing budget.

To read the full discussion, download the PDF.

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