UpClear Featured in Consumer Goods Technology “2016 Trade Promotion Solutions” Guide

Consumer Goods Technology magazine asked Trade Promotion experts to address the current challenges and trends in the Trade Promotion landscape.

Consumer Goods Magazine recently asked these experts to provide their insight into where the consumer goods (CG) industry is in terms of trade-related capabilities, whether Trade Promotion Optimization (TPO) is the logical next step for companies, and how they should approach major process changes in change management. Thierry Soudee, of UpClear, was a participant.

To read the full discussion, download the PDF.

CGT’s 2016 Trade Promotion Guide

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