UpClear Featured on the Consumer Goods Technology “2017 Trade Promotion Solutions” Guide

Consumer Goods Technology magazine asked Trade Promotion experts to provide thought leadership for consumer goods manufacturers that are navigating the challenges and opportunities affecting the field of trade promotion management and optimization.

Experts were asked to provide their insight into the greatest advancements in the field of trade promotion management, how TPM solution providers are responding to the challenge of incorporating consumption data and other outside information into CG companies’ trade processes, and how e-commerce has affected the traditional trade promotion process. Thierry Soudee, Chief Executive Officer of UpClear, was a participant.

You can read the full discussion here – Consumer Goods Technology 2017 Trade Promotion Solutions Guide.

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