UpClear Featured in Promotion Optimization Institute’s TPx Vendor Panorama 2016

UpClear is proud to be featured in Promotion Optimization Institute’s TPx Vendor Panorama 2016 as a leading global Trade Promotion Software provider to the Consumer Packaged Goods (CPG / FMCG) industry.

The report notes the growth of the need for “TPx” in emerging markets like Latin America and Asia, where modern trade is on the rise. This is borne out by the factors needed to address opportunities around promotion and distribution of consumer goods, including “change management, providing best practices, and having appropriate support available in local markets.”

POI recommends to prioritize user experience over other capabilities when evaluating tools, and this priority “should trump all other considerations,” since “93% of survey respondents said that the ‘entire process of creating a promotional plan…takes a burdensome amount of time.’”

BluePlanner features a user experience that “is very modern and graphically oriented, and is easy to use”, all while being “more configurable than most solutions” that POI evaluated. Analytics capabilities “are both insightful and render well.”

Key differentiators include low deployment and ongoing costs, with “excellent ‘bang for the buck’”.

UpClear is highlighted for its “ability to meet the needs of both mature and developing countries,”  and POI recommends to evaluate BluePlanner when “you want a really good user experience with global potential at an attractive price.”

To improve your trade promotions in general, POI recommends to “select capabilities that will help users to be more effective and efficient.” UpClear has embedded collaboration into BluePlanner, and POI has awarded a “Best-in-Class” distinction for Internal Collaboration, which, along with the leading user experience, makes it easier for users to manage their trade promotions.

Promotion Optimization Institute’s TPx Vendor Panorama 2016 can be found here.

About the Promotion Optimization Institute

POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings.

Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry-leading summits around the globe.

POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies.

Executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia.

For more information: visit www.poinstitute.com.

About UpClear:

UpClear is a leading global Enterprise Software provider to the Consumer Packaged Goods (CPG) industry.

UpClear’s BluePlanner software is a best-in-class platform for Revenue Management, covering Customer Business Planning, Trade Promotion Management (TPM), Analytics, and Optimization (TPO).

UpClear serves clients in over 20 countries across America, Europe, Asia, and Africa from its offices in New York, London, and Hong Kong, and branches in California, France, Singapore, and Australia. Brands we work with include Activia, Bledina, Danone, Equal, Evian, Jelly Belly, Juicy Juice, King’s Hawaiian Bakery, Lundberg Family Farms, Splenda, Warburtons, and Zest.

For more information on UpClear, visit www.UpClear.com.

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