PathToPurchaseIQ Road Map to Revenue Growth Excellence

UpClear features on CGT “PathToPurchaseIQ” to discuss the Road Map to Revenue Growth Excellence

“Overhauling trade promotion practices is a prerequisite for CPG looking to drive more meaningful growth across all commercial spending.”

UpClear’s Gabriele Platé (Client Services Director EMEA) and Catherine Guo (Senior Client Success Manager) participated in a panel discussion along with representatives from Danone, Ferrero, Mars and Cadent Consulting to discuss the 8th steps that every company should take to build Revenue Growth Excellence.

You may read the full article here.

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