UpClear’s 2016 Progress and Expansion Highlighted by Promotion Optimization Institute’s Trade Promotion Vendor Panorama 2016/2017 Mid-Cycle Update

UpClear has again been highlighted by Promotion Optimization Institute in its ‘POI TPx Vendor Panorama 2016/2017 Mid-Cycle Update’(*). This update was issued “due to the rapid changes that are occurring in the dynamic TPx marketplace,” said Dale Hagemeyer, partner and board member of the POI.

Per the report, UpClear has a strong prognosis – “Given its continued penetration into the US, Australia, China, Mexico there is a good combination of momentum and global expertise.” Additionally, UpClear sees continuing momentum with its expanded service offering, with 50% of users now subscribing to embedded Analytics. POI confirms that the UpClear BluePlanner is a “excellent ‘bang for the buck’ solution.”

“As seen in this report, there are now a lot of companies in the TPx space. UpClear focuses on making it easy for clients to deploy a solution both regionally, as well as across multiple business units. Our clients realize benefits quickly, thanks to our proven SaaS delivery model,” said CEO Thierry Soudee.

“In 2016, we focused on scaling up our organization and operations, in particular bringing in senior members to our leadership team, and expanding globally by adding new branches in France, Singapore, and Australia to maintain proximity with new clients. We ended 2016 with over 30% growth, onboarding 12 new clients to 50 in total.

In 2017, we are going back to extend our software capabilities around data management, collaboration, and intelligence. We feel very positive about our prospects of growing as a global player in the CPG Revenue Management space.”

* This is an interim publication prior to the release of the 2017 POI Trade Promotion Management / Optimization (TPx) Vendor Panorama.

You can find the publication here.

About the Promotion Optimization Institute

POI brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders. Members of the POI share cross-functional best practices in both structured and informal settings. POI aims to instill a financial and metrics-based discipline not typically found with other trade groups.

The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. POI is based in Wyckoff, New Jersey. To learn more about the POI, including how to participate in research, how to register to attend or sponsor events, and how to engage with leaders on the CCM, visit http://www.poinstitute.com/ or email Mkantor (at) p-o-i (dot) com.

About UpClear:

UpClear is a leading global Enterprise Software provider to the Consumer Packaged Goods (CPG) industry.

UpClear’s BluePlanner software is a best-in-class platform for Revenue Management, covering Customer Business Planning, Trade Promotion Management (TPM), Analytics, and Optimization (TPO).

UpClear serves clients in over 20 countries across America, Europe, Asia, and Africa from its offices in New York, London, and Hong Kong, and branches in France, Singapore, and Australia. Brands we work with include Activia, Bledina, Danone, Equal, Evian, Hovis, Jelly Belly, Juicy Juice, King’s Hawaiian, Lundberg Family Farms, Splenda, Warburtons, and Zest.

For more information on UpClear, visit www.UpClear.com.

Book a Demo